MadFish Engineering

For stores that have
outgrown off-the-shelf.

API integrations, catalog data at scale, and custom features for growing BigCommerce businesses. Designed and built by a senior architect, from the first call to launch.

BigCommerce Agency Partner · B2B certified · Assessments from $3,500

A connected BigCommerce operation BigCommerce at the center, connected to ERP and accounting, distributors, product data, marketplaces, point of sale, and 3PL fulfillment, with a live sync monitor logging every exchange. ERP & accounting Orders · invoices Distributors Supplier feeds · inventory Product data Enrichment · taxonomy Marketplaces Listings · deal sites Point of sale Counter · range · stock 3PL & fulfillment Shipments · tracking BigCommerce Catalog · orders · customers Source of truth Sync monitor Live Orders → ERP2s Inventory updated9s Listings published14s Stock → POS21s Shipment tracked30s Products enriched42s Orders → ERP2s Inventory updated9s Listings published14s Stock → POS21s Shipment tracked30s Products enriched42s
What we build

Integrations, data, and features built for how you sell.

When your business runs on more than a storefront, the hard part is everything around it: the systems that need to talk, the catalog that needs to be right, and the features no theme includes. That is the work we do.

Integrations

Connect your store to everything it depends on.

BigCommerce connected to your ERP, inventory, distributors, marketplaces, point of sale, and accounting. Built on the platform’s APIs and webhooks, with monitoring so you know the moment something stops syncing.

  • ERP, accounting, and 3PL
  • Distributor and supplier feeds
  • Marketplace and deal-site listings
  • Point of sale and inventory sync

Data operations

Catalogs at scale, cleaned and structured.

Product data that helps you sell instead of holding you back. Enrichment, taxonomy, bulk transformations, and migrations across tens of thousands of products, done in days rather than months.

  • Product content enrichment
  • Category taxonomy design
  • Bulk pricing and attribute rules
  • Platform and catalog migrations

Product enhancements

Features your platform doesn’t ship with.

Custom tools your customers use and the admin tools your team runs them with. Built for how you sell, and owned by you.

  • Product finders and configurators
  • Custom admin tools
  • B2B buying features
  • Storefront and checkout extensions
The next step

Your storefront got you here.
Engineering takes you further.

A great storefront is where growth starts. As a business grows, the work moves behind the store: the systems, the data, and the features that make it run. We build on the store you already have, or on our best storefront designs.

  1. Where you start

    Storefront

    A strong BigCommerce store that customers already trust.

    • Your current store, as it is
    • Or a new store on our best site design
  2. The next step MadFish Engineering

    Connected

    The systems, data, and features behind the store, built around how you sell.

    • API integrations
    • Catalog data operations
    • Custom product features
  3. Partnership

    Operated

    What we built keeps running and keeps getting better, month after month.

    • Integration monitoring
    • Monthly enhancements
    • Priority response
Selected work

Proven at catalog scale.

A few of the projects behind the practice. Client names are kept private; the work speaks for itself.

Catalog work, to scale= 1,000 products
Data operations

A complete catalog enhancement

Every product in a 55,000-item catalog enhanced and live within a single week.

Data operations

A taxonomy built from the products up

We reviewed 100,000 products, designed the ideal category taxonomy, and placed every product where shoppers expect to find it.

Product enhancements

A custom gun finder for a holster brand

Shoppers pick their firearm and see the holsters that fit it. The brand manages every fitment through a full admin tool set built alongside it.

Integrations

Integration with gun.deals

A store’s catalog connected to gun.deals, putting its products in front of shoppers comparing firearm prices.

Integrations

Our own products

Iron Register and Black Beach POS integrate directly with BigCommerce, and our products can already send inventory updates to Flxpoint. We build integrations for ourselves before we build them for you.

Who’s on your project

Senior from the first call to launch.

Large agencies sell with their most experienced people, then pass the work down the line. We don’t. The architect who scopes your project designs it and builds it, with AI-assisted tooling that makes catalog-scale work fast and exact.

  • No handoffs

    No account managers or junior teams between you and the person doing the work.

  • Everything in writing

    Architecture, scope, and decisions documented, so you own the knowledge as well as the code.

  • Limited engagements

    We take on a limited number of engineering engagements each quarter, so each one gets full attention.

How an engagement works

Assess. Build.
Keep it running.

Every engagement starts with a paid assessment. It gives you a clear plan and a fixed price before any build begins, and it is yours to keep whatever you decide.

  1. Stage 1One to two weeks

    Assessment

    From$3,500Fixed fee, one time

    We map your systems, audit your data, and design the architecture. You receive it in writing, with a fixed-price proposal for the build.

    • Systems and data map
    • Data quality audit
    • Recommended architecture
    • Fixed-price build proposal
  2. Stage 2Set in the assessment

    Build

    Typically$15k–$100kFixed scope, priced in your assessment

    We build what the assessment defined, in milestones you review along the way. No open-ended hours, no surprise invoices.

    • Statement of work
    • Milestone reviews
    • Testing in a staging store
    • Documented handover
  3. Stage 3Ongoing

    Partnership

    From$2,500Per month, based on scope

    We keep what we built running and keep improving it. Monitoring, enhancements, and a direct line when something needs attention.

    • Integration monitoring
    • Ongoing enhancements
    • Priority response
    • Monthly report
What Partnership looks like

Every integration, watched.

Each month you see what ran, what changed, and what needs attention, so issues are handled before your customers notice them.

An illustrative example, not a client’s data.
Integration healthRecords synced, last 7 days
IntegrationStatusLast syncTrend
ERP → BigCommerce ordersHealthy2 min ago
Distributor inventory feedHealthy15 min ago
Marketplace listingsNeeds review1 hr ago
Product data enrichmentHealthyToday, 6:00am
  • BigCommerce Agency PartnerOfficial BigCommerce partner program
  • BigCommerce B2B certifiedCertified in business-to-business commerce
  • In e-commerce since 1998More than 400 companies served
Request an assessment

Tell us what you’re
trying to solve.

Share a little about your business and what needs to change. We’ll review it and set up a call to scope your assessment.

  1. We review your requestA reply within one business day.
  2. A scoping callThirty minutes on your systems, your data, and your goals.
  3. Your assessment proposalA fixed fee, a timeline, and exactly what you’ll receive.