About MadFish
We set out to make a difference. The clients came.
MadFish Solutions was founded on a simple premise: bring serious commerce technology to people with a passion for growing their companies, and treat every one of those companies as if it were our own.
An idea in 2004. A company in 2012. Products shaped by the work.
MadFish began as a product idea in 2004. That original product faded, but the name stayed. In 2012, Matt Reeder established MadFish Solutions as a company, helping businesses with their websites, commerce, and technology.
Along the way we kept running into the same problem. Independent retailers, especially on BigCommerce, were stuck stitching together software that was never designed to work as one: a point of sale that could not see the website, a booking tool with its own login, a spreadsheet standing in for a bound book.
So we started building the software ourselves. MadFish One for the site. MadFish Armory for the firearms industry. Black Beach POS for everyone else’s counter. Custom AI add-ons for the questions a dashboard cannot answer. Each one runs on the same BigCommerce inventory, and each one was built from what our client work taught us about how a store actually operates.
The best experience anyone has had with a technology company.
When we wrap up a project, the goal is that you sit back and think it was one of the best experiences you have had.
Your business, treated like our own.
Learn it. Care for it. Grow it. We are not measured by a launch but by whether the company grew.
Make a difference first.
Set out to make a difference in people’s lives and the clients will come. That belief still guides the work.
Matt Reeder
Matt has spent 40 years in software development and has worked in e-commerce since 1998, with more than 400 companies along the way. He founded MadFish Solutions in 2012, building on the MadFish product idea he began in 2004. Today MadFish is a family-owned business, a BigCommerce Agency Partner, and B2B certified. Matt also consults privately at mattreeder.com and is the founder of condūk.
mattreeder.com“When I started this company, the goal was simple. Make a difference in people’s lives and change the way they look at web technologies. I have worked with more than 400 companies over the years, and each time I meet a new client, my goal is the same: help them grow.”
Also from Matt.
Separate companies. Same standards.
Matt Reeder
MadFish’s founder, one on one. Strategy and consulting for e-commerce operators and software founders, outside of the MadFish product line.
mattreeder.com Sister companycondūk
A separate company founded by Matt Reeder. Six AI executives and the operating system they run on: CRM, projects, documents, decisions, campaigns, and more. Plans from $1,500 a month.
conduk.aiOne conversation
is all it takes.
Tell us where you want your business to go. We will tell you how we would get there.
Talk to us