MadFish Solutions

Commerce technology. Built around you.

Built for the business
you’re building.

A better BigCommerce storefront. Software that connects your shop. AI that helps with the work. MadFish builds the technology to move your business forward.

Explore MadFish One Talk about your business

BigCommerce storefronts from $3,500. Fixed-price build. BigCommerce licensing not included.

MadFish One · BigCommerce websites

Your business has its own character.
Your website should, too.

You’re ready for a better website. You still have a business to run.

We put experience in e-commerce since 1998 into your BigCommerce store—for a fraction of the cost and time of a traditional custom build. We work through the choices with you, then handle the build and launch.

Let’s talk about your store

Three businesses. Three different personalities.

Explore our BigCommerce demo stores
Sights & Scopes BigCommerce demo storefront
Sights & Scopes

Bold merchandising for shoppers who know their gear.

Explore this demo Opens in a new tab

Demonstration storefronts, not customer case studies. Website builds from $3,500.

Your BigCommerce build, planned together

Know what you’re building.
Know what it will cost.

You shouldn’t have to commit to an open-ended project to get a better website. Start with a fixed-price package. We’ll help you choose the capabilities that make sense for your business.

StandardA great place to get started

Start with a strong foundation.

$3,500one-time website build

A professional BigCommerce storefront, shaped around your brand and ready to launch.

  • Branded storefront and core pages
  • Standard catalog and product layouts
  • GA4 setup and mobile QA
Explore Standard
GrowthBuilt for growth

Give customers more reasons to buy.

$5,900one-time website build

Everything in Standard, with more ways to help customers explore, choose, and check out.

  • Slide-out cart and free-shipping bar
  • Mega menu and announcement bars
  • FAQ module and Customer Care Center
Explore Growth
ProHighest conversion and AOV

Built for discovery. And the next sale.

$8,900one-time website build

Everything in Growth, plus expanded merchandising, search foundations, and launch reporting.

  • Enhanced product pages and upsell cart
  • SEO category layouts and structured data
  • Content starter and Merchant Center setup
Explore Pro

Prices cover the website build only. BigCommerce licensing is not included and is purchased separately from BigCommerce. Optional add-ons cost extra.

Compare every feature

You don’t have to
figure it out alone.

Tell us what you want your store to do better. We’ll help you find the right starting point.

Let’s Talk

From your first conversation to launch

  1. Find the right fit

    Work out the package and options that match your goals and budget.

  2. Shape your store together

    On a live call, choose the look and features—and see your store take shape.

  3. We handle the build and launch

    Review the finished store with us. We take care of getting it live.

A few of the businesses behind our work

Different businesses.
Personal to every one.

You’ve put a lot into building your business. Before we talk technology, we want to understand what makes it yours.

Uncommon Concealed holster worn for everyday carry
Custom holsters & everyday carry

Uncommon Concealed
Rare Cannabinoid Company product collection with botanical ingredients
Specialty wellness

Rare Cannabinoid Company
Sport shooting imagery from Tin Star Shooting Range
Shooting range & outdoor retail

Tin Star Shooting Range

What are you building?

Tell us about your business

MadFish Armory

Five years in the industry.
Built into the tools.

After five years working with firearms businesses, we knew the website was only part of the job. There was still a counter to run, a range to manage, and a catalog to keep up with. We built MadFish Armory to bring those pieces together: a collection of products shaped by the businesses we work with.

Meet MadFish Armory

For gun shops

Iron Register

Give the customer your attention. Keep the details together.

A sale at the counter is more than a transaction. Keep the register, firearm records, and your BigCommerce inventory together so your staff can focus on the person in front of them.

Explore Iron Register
Iron Register demo showing the register, firearm serial number, and Form 4473 workflow

For shooting ranges

Rangune

Know what is happening on every lane.

The next open lane. The unsigned waiver. The member waiting to check in. Bring bookings, waivers, and range operations together so the front desk can keep up.

Explore Rangune
Rangune live floor board showing lane availability, parties, and outstanding waivers

A better counter.
For everyone else, too.

The need for a connected counter and website goes well beyond firearms. We took the register foundation we built for gun shops and made Black Beach POS for independent retailers, with the same attention to the people running the store.

For independent retail

Black Beach POS

The shop and the website should agree.

You should not have to check two systems to answer a customer. Connect the counter and your BigCommerce store, with pickup orders and product tracking built into the daily work.

Explore Black Beach POS
Black Beach POS demo with retail products, a workshop booking, and a serialized appliance in the cart

Not sure which setup fits your business?

Let’s talk it through

Need help with the catalog or a custom workflow? Explore Armory Tools or explore custom AI.

The business keeps growing.
Your day doesn’t.

You finish helping a customer and sit down to work on marketing. Then a supplier calls. The numbers still need your attention, and the plan for next month is still in your head.

That’s why we built condūk. Six AI executives who help you think through decisions and do the work that follows, from planning projects to preparing content and reports. You set the direction and review what comes back.

From “we should” to something you can use.An illustrative workflow, not a live session.

The Pit

Plan a product launch
You

“Our new collection launches next month. Help me get the campaign ready without dropping everything else.”

PaulChief of Staff

Let’s agree on the launch goal and what needs your approval. Then we can divide up the work.

MayaMarketing

I’ll prepare the launch email and a content plan for you to review.

SarahOperations

I’ll organize the tasks and deadlines so you can see what needs to happen before launch.

Campaign draft from MayaFor your review

Your next collection.
Ready to introduce.

Launch email

Something new is coming to the shop.

You’ve made our favorites part of your everyday. Now we have something new to share. Meet the collection we’ve been working on, and find your next favorite.

Before it goes out

  • Review the message and product details
  • Confirm the launch date and photography
  • Approve the campaign for the next step

Your direction. Your final say.

Six AI executives. One operating system.

Plans from $1,500 a month · This site runs on condūk
Explore condūk See how condūk works

A separate company founded by Matt Reeder.

The MadFish story

The name started
with an idea.
The company grew
through the work.

Get to know MadFish
2004

It started with a product idea.

The original idea faded. The MadFish name stayed.

2012

MadFish became a company.

Matt Reeder built a business around helping other businesses with their websites, commerce, and technology.

Today

Experience, turned into products.

Fixed-price storefronts. Connected retail software. AI that helps with the work. Different solutions, built around the people running the business.

Let’s build your next chapter

What’s next
for your business?

A better storefront? A connected counter? Help figuring out where to start? Tell us what you’re working toward.

Let’s Talk Work with businesses that could use our help?
Explore the referral partner program