The MadFish blog
Diving Deep.
Practical thinking on BigCommerce, retail operations, and e-commerce, from more than 25 years in the work.
- One Stack for the Gun Store and the Range: How MadFish One, Iron Register and Flxpoint Work Together
A gun store and a range aren't regular retail. Here's how MadFish One, BigCommerce, Iron Register and Flxpoint fit together, and what that means for your counter, your lanes and your website.
October 7, 2026 - The Hidden Cost of "We'll Figure Out Pricing As We Go" Web Projects
Open-ended web project scopes don't just blow budgets — they blow launch dates. Here's why hourly billing guarantees scope creep, and what fixed-price pricing actually protects you from.
October 6, 2026 - FFL Transfer Fees, Age Verification, and 7 Other Compliance Traps Killing Your Online Sales
Age verification, FFL transfers, serialized inventory, payment processor risk — here are 9 compliance traps quietly costing 2A retailers both risk exposure and lost sales, and how to fix them.
October 6, 2026